{"id":19465,"date":"2026-10-30T14:21:14","date_gmt":"2026-10-30T07:21:14","guid":{"rendered":"https:\/\/ottodigital.id\/artikel\/?p=19465"},"modified":"2026-10-29T14:24:49","modified_gmt":"2026-10-29T07:24:49","slug":"campaign","status":"publish","type":"post","link":"https:\/\/ottodigital.id\/artikel\/campaign\/","title":{"rendered":"Campaign : Pengertian, Jenis, Manfaat, Contoh, dan Caranya"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Dalam dunia bisnis dan pemasaran, istilah <em>campaign<\/em> sering digunakan untuk menggambarkan rangkaian aktivitas yang dirancang untuk mencapai tujuan tertentu dalam periode waktu tertentu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tujuannya bisa berbeda-beda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ada campaign yang dibuat untuk:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>meningkatkan <em>brand awareness<\/em>;<\/li>\n\n\n\n<li>mengenalkan produk baru;<\/li>\n\n\n\n<li>mendapatkan <em>leads<\/em>;<\/li>\n\n\n\n<li>mendorong penjualan;<\/li>\n\n\n\n<li>meningkatkan penggunaan fitur;<\/li>\n\n\n\n<li>hingga mempertahankan pelanggan.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Secara sederhana, <strong>campaign adalah serangkaian aktivitas komunikasi atau pemasaran yang dirancang secara terencana untuk mencapai tujuan tertentu pada audiens tertentu dalam periode tertentu<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Karena itu, campaign bukan sekadar membuat konten lalu mempublikasikannya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign yang baik harus memiliki:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>tujuan;<\/li>\n\n\n\n<li>target audiens;<\/li>\n\n\n\n<li>pesan utama;<\/li>\n\n\n\n<li>kanal distribusi;<\/li>\n\n\n\n<li>anggaran;<\/li>\n\n\n\n<li>jadwal;<\/li>\n\n\n\n<li>dan indikator keberhasilan.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Apa Itu Campaign?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Campaign adalah rangkaian aktivitas yang saling terhubung dan dijalankan untuk mencapai satu tujuan tertentu.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dalam bahasa Indonesia, campaign berarti kampanye.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dalam konteks marketing, campaign biasanya digunakan untuk:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>mengenalkan produk;<\/li>\n\n\n\n<li>meningkatkan perhatian terhadap brand;<\/li>\n\n\n\n<li>mendorong tindakan;<\/li>\n\n\n\n<li>atau menghasilkan transaksi.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Contohnya:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">sebuah perusahaan ingin meningkatkan jumlah pendaftaran layanan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maka campaign dapat mencakup:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>iklan;<\/li>\n\n\n\n<li>landing page;<\/li>\n\n\n\n<li>konten media sosial;<\/li>\n\n\n\n<li>email;<\/li>\n\n\n\n<li>retargeting;<\/li>\n\n\n\n<li>dan sales follow-up.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Semua aktivitas tersebut memiliki satu tujuan yang sama.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Apa Perbedaan Campaign dan Promotion?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Keduanya sering dianggap sama.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Padahal, cakupannya berbeda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Campaign<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign memiliki cakupan lebih luas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Biasanya mencakup:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>objective;<\/li>\n\n\n\n<li>audience;<\/li>\n\n\n\n<li>messaging;<\/li>\n\n\n\n<li>media;<\/li>\n\n\n\n<li>creative;<\/li>\n\n\n\n<li>timeline;<\/li>\n\n\n\n<li>dan measurement.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Promotion<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Promotion<\/em> lebih fokus pada aktivitas untuk mendorong pembelian atau perhatian.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contohnya:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>diskon;<\/li>\n\n\n\n<li>voucher;<\/li>\n\n\n\n<li>cashback;<\/li>\n\n\n\n<li>bundling.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dengan kata lain:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>promotion dapat menjadi bagian dari campaign.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Apa Perbedaan Campaign dan Advertising?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Campaign<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Merupakan strategi keseluruhan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Advertising<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Advertising<\/em> adalah salah satu cara mendistribusikan pesan campaign melalui media berbayar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contohnya:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Ads;<\/li>\n\n\n\n<li>Meta Ads;<\/li>\n\n\n\n<li>TikTok Ads;<\/li>\n\n\n\n<li>display ads.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Jadi:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>campaign tidak selalu harus menggunakan iklan berbayar.<\/strong> Dalam dunia kerja, memahami <a href=\"https:\/\/ottodigital.id\/artikel\/project\/\">apa itu proyek<\/a> dapat membantu tim mengelola pekerjaan berdasarkan tujuan, waktu, dan sumber daya yang telah ditentukan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tujuan Campaign<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tujuan campaign harus jelas sejak awal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beberapa tujuan yang umum adalah:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Meningkatkan Brand Awareness<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign dapat digunakan untuk memperkenalkan brand kepada audiens baru.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contohnya:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>video;<\/li>\n\n\n\n<li>konten edukasi;<\/li>\n\n\n\n<li>influencer;<\/li>\n\n\n\n<li>display ads.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Meluncurkan Produk Baru<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign membantu membangun perhatian sebelum produk diluncurkan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contohnya:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Teaser \u2192 Launch \u2192 Education \u2192 Conversion<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Mendapatkan Leads<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pada bisnis B2B, campaign dapat diarahkan untuk menghasilkan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>form submission;<\/li>\n\n\n\n<li>demo request;<\/li>\n\n\n\n<li>consultation request;<\/li>\n\n\n\n<li>atau registration.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Meningkatkan Penjualan<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign dapat difokuskan pada transaksi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contohnya:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>flash sale;<\/li>\n\n\n\n<li>limited offer;<\/li>\n\n\n\n<li>performance ads;<\/li>\n\n\n\n<li>retargeting.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Meningkatkan Engagement<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign juga dapat bertujuan meningkatkan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>likes;<\/li>\n\n\n\n<li>comments;<\/li>\n\n\n\n<li>shares;<\/li>\n\n\n\n<li>participation.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Meningkatkan Retention<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tidak semua campaign ditujukan untuk pelanggan baru.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign dapat digunakan untuk:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>repeat purchase;<\/li>\n\n\n\n<li>loyalty;<\/li>\n\n\n\n<li>reactivation.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. Mengubah Perilaku Audiens<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign dapat dirancang untuk mendorong perubahan behavior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contohnya:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>beralih ke pembayaran digital;<\/li>\n\n\n\n<li>menggunakan fitur baru;<\/li>\n\n\n\n<li>mengurangi transaksi manual.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Manfaat Campaign untuk Bisnis<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Membangun Awareness<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign membantu brand hadir secara konsisten di hadapan target audiens.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Menyampaikan Value Proposition<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bisnis dapat menjelaskan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>masalah;<\/li>\n\n\n\n<li>solusi;<\/li>\n\n\n\n<li>manfaat;<\/li>\n\n\n\n<li>dan alasan memilih brand.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mendukung Sales<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign dapat menghasilkan leads yang kemudian diproses oleh sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Meningkatkan Traffic<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Konten dan iklan dapat mengarahkan pengguna ke:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>website;<\/li>\n\n\n\n<li>landing page;<\/li>\n\n\n\n<li>marketplace.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mendorong Conversion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign yang terstruktur membantu mengarahkan audiens dari perhatian menjadi tindakan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mengumpulkan Data<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign menghasilkan data seperti:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>impressions;<\/li>\n\n\n\n<li>clicks;<\/li>\n\n\n\n<li>leads;<\/li>\n\n\n\n<li>transactions.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Data tersebut dapat digunakan untuk strategi berikutnya.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Membantu Testing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bisnis dapat menguji:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>headline;<\/li>\n\n\n\n<li>audience;<\/li>\n\n\n\n<li>offer;<\/li>\n\n\n\n<li>creative;<\/li>\n\n\n\n<li>channel.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Jenis-Jenis Campaign<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Brand Awareness Campaign<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fokus pada pengenalan brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">KPI yang umum:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>reach;<\/li>\n\n\n\n<li>impressions;<\/li>\n\n\n\n<li>video views;<\/li>\n\n\n\n<li>brand search.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Product Launch Campaign<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Digunakan ketika meluncurkan produk atau layanan baru.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Biasanya terdiri dari:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>teaser;<\/li>\n\n\n\n<li>launch;<\/li>\n\n\n\n<li>education;<\/li>\n\n\n\n<li>conversion.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Lead Generation Campaign<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fokus menghasilkan prospek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contohnya:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>webinar;<\/li>\n\n\n\n<li>ebook;<\/li>\n\n\n\n<li>demo;<\/li>\n\n\n\n<li>consultation.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Sales Campaign<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fokus pada transaksi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contohnya:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>promo;<\/li>\n\n\n\n<li>voucher;<\/li>\n\n\n\n<li>limited offer.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Social Media Campaign<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dijalankan melalui platform sosial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contohnya:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instagram;<\/li>\n\n\n\n<li>TikTok;<\/li>\n\n\n\n<li>LinkedIn;<\/li>\n\n\n\n<li>Facebook.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Paid Ads Campaign<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Menggunakan media berbayar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contohnya:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Search;<\/li>\n\n\n\n<li>YouTube;<\/li>\n\n\n\n<li>Meta Ads;<\/li>\n\n\n\n<li>TikTok Ads.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. SEO Campaign<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fokus meningkatkan visibilitas organik melalui mesin pencari.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aktivitas dapat berupa:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>keyword research;<\/li>\n\n\n\n<li>content;<\/li>\n\n\n\n<li>technical SEO;<\/li>\n\n\n\n<li>link building.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>8. Email Marketing Campaign<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Menggunakan email untuk:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>edukasi;<\/li>\n\n\n\n<li>promosi;<\/li>\n\n\n\n<li>nurturing;<\/li>\n\n\n\n<li>retention.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>9. Retargeting Campaign<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Menargetkan pengguna yang sebelumnya sudah:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>mengunjungi website;<\/li>\n\n\n\n<li>melihat produk;<\/li>\n\n\n\n<li>atau melakukan tindakan tertentu.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>10. Rebranding Campaign<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Digunakan ketika brand mengalami perubahan besar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contohnya:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>nama;<\/li>\n\n\n\n<li>identitas visual;<\/li>\n\n\n\n<li>positioning.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>11. Loyalty Campaign<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fokus mempertahankan pelanggan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contohnya:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>poin;<\/li>\n\n\n\n<li>reward;<\/li>\n\n\n\n<li>referral.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>12. Referral Campaign<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mendorong pelanggan atau partner mengajak pengguna baru.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contohnya:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ajak Teman \u2192 Pengguna Baru Daftar \u2192 Referrer Mendapat Reward<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>13. Seasonal Campaign<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dijalankan pada momen tertentu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contohnya:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ramadan;<\/li>\n\n\n\n<li>Lebaran;<\/li>\n\n\n\n<li>Harbolnas;<\/li>\n\n\n\n<li>akhir tahun.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Elemen Penting dalam Campaign<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/ottodigital.id\/artikel\/wp-content\/uploads\/2026\/10\/campaign-adalah-2-1024x682.png\" alt=\"campaign\" class=\"wp-image-19466\" srcset=\"https:\/\/ottodigital.id\/artikel\/wp-content\/uploads\/2026\/10\/campaign-adalah-2-1024x682.png 1024w, https:\/\/ottodigital.id\/artikel\/wp-content\/uploads\/2026\/10\/campaign-adalah-2-300x200.png 300w, https:\/\/ottodigital.id\/artikel\/wp-content\/uploads\/2026\/10\/campaign-adalah-2-768x512.png 768w, https:\/\/ottodigital.id\/artikel\/wp-content\/uploads\/2026\/10\/campaign-adalah-2.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Objective<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apa yang ingin dicapai?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contoh:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mendapatkan 1.000 leads dalam 3 bulan.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Target Audience<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Siapa yang dituju?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contohnya:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>usia;<\/li>\n\n\n\n<li>lokasi;<\/li>\n\n\n\n<li>pekerjaan;<\/li>\n\n\n\n<li>interest;<\/li>\n\n\n\n<li>behavior.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Insight<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Masalah atau kebutuhan apa yang dimiliki audiens?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Message<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pesan utama yang ingin disampaikan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Offer<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apa yang diberikan?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contohnya:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>diskon;<\/li>\n\n\n\n<li>demo;<\/li>\n\n\n\n<li>edukasi;<\/li>\n\n\n\n<li>reward.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Channel<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign dijalankan melalui mana?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contohnya:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google;<\/li>\n\n\n\n<li>Meta;<\/li>\n\n\n\n<li>TikTok;<\/li>\n\n\n\n<li>LinkedIn;<\/li>\n\n\n\n<li>email.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Creative<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bentuk konten yang digunakan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contohnya:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>video;<\/li>\n\n\n\n<li>banner;<\/li>\n\n\n\n<li>carousel;<\/li>\n\n\n\n<li>landing page.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Budget<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Berapa anggaran yang digunakan?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Timeline<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kapan campaign berjalan?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>KPI<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bagaimana menentukan campaign berhasil?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cara Membuat Campaign<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Tentukan Tujuan<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tujuan harus spesifik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gunakan prinsip SMART:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Specific;<\/li>\n\n\n\n<li>Measurable;<\/li>\n\n\n\n<li>Achievable;<\/li>\n\n\n\n<li>Relevant;<\/li>\n\n\n\n<li>Time-bound.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Contoh:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mendapatkan 500 MQL dalam 60 hari.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Pahami Target Audience<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jangan hanya menggunakan demografi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analisis:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>kebutuhan;<\/li>\n\n\n\n<li>masalah;<\/li>\n\n\n\n<li>kebiasaan;<\/li>\n\n\n\n<li>channel;<\/li>\n\n\n\n<li>motivasi.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Tentukan Insight<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign yang kuat biasanya berangkat dari insight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contoh:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Target:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">pemilik bisnis online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Masalah:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">sulit mencocokkan transfer manual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Insight:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cSaya ingin pembayaran masuk tanpa harus cek mutasi satu per satu.\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dari sini pesan campaign dapat dibentuk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Melakukan <a href=\"https:\/\/ottodigital.id\/artikel\/revamp\/\">revamp<\/a> dapat menjadi langkah bagi bisnis untuk memperbarui tampilan, sistem, atau strategi agar lebih relevan dengan kebutuhan saat ini.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Tentukan Value Proposition<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jawab:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mengapa audiens harus peduli?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contoh:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kelola berbagai pembayaran dalam satu sistem.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Tentukan Key Message<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pesan harus:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>singkat;<\/li>\n\n\n\n<li>jelas;<\/li>\n\n\n\n<li>relevan.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Tentukan Offer<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Contohnya:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>free trial;<\/li>\n\n\n\n<li>consultation;<\/li>\n\n\n\n<li>cashback;<\/li>\n\n\n\n<li>referral reward.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. Pilih Channel<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pilih berdasarkan audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contohnya:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B2B<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Search;<\/li>\n\n\n\n<li>LinkedIn;<\/li>\n\n\n\n<li>email;<\/li>\n\n\n\n<li>SEO.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B2C<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Meta;<\/li>\n\n\n\n<li>TikTok;<\/li>\n\n\n\n<li>YouTube.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>8. Buat Creative<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sesuaikan dengan platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contohnya:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Search:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>headline;<\/li>\n\n\n\n<li>description.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Meta:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>video;<\/li>\n\n\n\n<li>carousel;<\/li>\n\n\n\n<li>static image.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>9. Buat Landing Page<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Landing page harus konsisten dengan iklan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contohnya:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ads: Payment Gateway untuk Bisnis<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Landing page:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">harus langsung membahas payment gateway.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>10. Tentukan CTA<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CTA harus jelas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contohnya:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Daftar Sekarang;<\/li>\n\n\n\n<li>Konsultasi;<\/li>\n\n\n\n<li>Coba Gratis;<\/li>\n\n\n\n<li>Pelajari Selengkapnya.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>11. Tentukan Budget<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Budget dapat dibagi berdasarkan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>channel;<\/li>\n\n\n\n<li>objective;<\/li>\n\n\n\n<li>audience;<\/li>\n\n\n\n<li>funnel.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>12. Buat Timeline<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Contohnya:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Week 1<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Preparation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Week 2\u20134<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Launch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Week 5<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Optimization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Week 6<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Evaluation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>13. Implement Tracking<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sebelum launch, pastikan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>analytics;<\/li>\n\n\n\n<li>pixel;<\/li>\n\n\n\n<li>conversion;<\/li>\n\n\n\n<li>UTM;<\/li>\n\n\n\n<li>CRM<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">sudah berjalan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>14. Launch<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign mulai dijalankan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>15. Monitor<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pantau performa secara berkala.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>16. Optimize<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign jarang langsung sempurna.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lakukan optimasi pada:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>audience;<\/li>\n\n\n\n<li>creative;<\/li>\n\n\n\n<li>budget;<\/li>\n\n\n\n<li>bidding;<\/li>\n\n\n\n<li>landing page.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>17. Evaluate<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Setelah selesai, bandingkan hasil dengan target.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>KPI Campaign<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">KPI harus sesuai objective.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Awareness<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gunakan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>reach;<\/li>\n\n\n\n<li>impressions;<\/li>\n\n\n\n<li>CPM;<\/li>\n\n\n\n<li>video views.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Traffic<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gunakan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>clicks;<\/li>\n\n\n\n<li>CTR;<\/li>\n\n\n\n<li>sessions;<\/li>\n\n\n\n<li>CPC.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Lead Generation<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gunakan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>leads;<\/li>\n\n\n\n<li>CPL;<\/li>\n\n\n\n<li>conversion rate;<\/li>\n\n\n\n<li>MQL.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sales<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gunakan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>transactions;<\/li>\n\n\n\n<li>revenue;<\/li>\n\n\n\n<li>ROAS;<\/li>\n\n\n\n<li>CPA.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Retention<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gunakan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>repeat purchase;<\/li>\n\n\n\n<li>retention rate;<\/li>\n\n\n\n<li>Churn.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Memahami bahwa <a href=\"https:\/\/ottodigital.id\/artikel\/cache-memory\/\">cache memory adalah<\/a> penyimpanan sementara dapat membantu Anda mengetahui bagaimana perangkat mengakses data dengan lebih cepat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Apa Itu Campaign Funnel?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign dapat dibuat mengikuti funnel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Awareness<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tujuan:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">membuat orang mengenal brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Consideration<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tujuan:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">membuat pengguna mempertimbangkan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conversion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tujuan:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">mendorong tindakan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Retention<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tujuan:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">mempertahankan pelanggan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Advocacy<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tujuan:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">mendorong rekomendasi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Contoh Campaign B2B<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Misalnya perusahaan menawarkan payment gateway.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Objective<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mendapatkan leads bisnis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Audience<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>owner;<\/li>\n\n\n\n<li>finance;<\/li>\n\n\n\n<li>IT;<\/li>\n\n\n\n<li>digital business.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Message<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kelola berbagai metode pembayaran dalam satu integrasi.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Channel<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Ads;<\/li>\n\n\n\n<li>LinkedIn;<\/li>\n\n\n\n<li>SEO.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CTA<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Konsultasikan Kebutuhan Bisnis<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Contoh Campaign B2C<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Misalnya brand makanan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Objective<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Meningkatkan penjualan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Audience<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Usia 18\u201335.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Offer<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Diskon 20%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Channel<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Meta Ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CTA<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pesan Sekarang<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Contoh Referral Campaign<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Misalnya platform ingin mendapatkan pengguna baru.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mekanisme<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pengguna A membagikan kode \u2192 Pengguna B daftar \u2192 Pengguna B transaksi \u2192 Pengguna A mendapat reward<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Contoh Campaign Payment Gateway<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Misalnya OttoDigital ingin meningkatkan merchant acquisition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Objective<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mendapatkan merchant baru.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Audience<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>business owner;<\/li>\n\n\n\n<li>finance;<\/li>\n\n\n\n<li>IT;<\/li>\n\n\n\n<li>e-commerce;<\/li>\n\n\n\n<li>SaaS.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pain Point<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>transfer manual;<\/li>\n\n\n\n<li>banyak metode pembayaran;<\/li>\n\n\n\n<li>rekonsiliasi rumit.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Key Message<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Satu integrasi untuk berbagai metode pembayaran.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Channel<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Search;<\/li>\n\n\n\n<li>Meta;<\/li>\n\n\n\n<li>SEO;<\/li>\n\n\n\n<li>referral.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CTA<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Konsultasi Sekarang<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mengetahui bahwa <a href=\"https:\/\/ottodigital.id\/artikel\/shadowban\/\">shadowban adalah<\/a> pembatasan jangkauan konten secara tidak langsung dapat membantu pengguna media sosial memahami perubahan performa akun.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Campaign Online vs Offline<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Online Campaign<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Menggunakan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ads;<\/li>\n\n\n\n<li>website;<\/li>\n\n\n\n<li>email;<\/li>\n\n\n\n<li>social media.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Kelebihan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>tracking lebih mudah;<\/li>\n\n\n\n<li>targeting lebih spesifik.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Offline Campaign<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Menggunakan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>event;<\/li>\n\n\n\n<li>billboard;<\/li>\n\n\n\n<li>booth;<\/li>\n\n\n\n<li>print.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Kelebihan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>interaksi langsung;<\/li>\n\n\n\n<li>visibilitas fisik.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Keduanya dapat dikombinasikan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Integrated Campaign<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Integrated campaign<\/em> menggunakan beberapa channel dengan pesan yang konsisten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contohnya:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google Ads \u2192 Landing Page<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Meta Ads \u2192 Landing Page<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Email \u2192 Landing Page<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Event \u2192 QR Code \u2192 Landing Page<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Semua mengarah ke objective yang sama.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Campaign dan Customer Journey<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign harus memahami perjalanan pelanggan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contohnya:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Awareness<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pengguna melihat iklan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Interest<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Membuka website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Consideration<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Membandingkan produk.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Conversion<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Daftar atau membeli.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Payment<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Melakukan transaksi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Retention<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Menggunakan kembali.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kesalahan yang Sering Terjadi saat Membuat Campaign<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tidak Memiliki Objective<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign dijalankan tanpa target.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Audience Terlalu Luas<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Target \u201csemua orang\u201d biasanya tidak efektif.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pesan Tidak Jelas<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Audiens tidak memahami manfaat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Terlalu Banyak Pesan<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Satu campaign mencoba menjelaskan terlalu banyak hal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Landing Page Tidak Relevan<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Iklan dan halaman tujuan berbeda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tidak Memasang Tracking<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign berjalan tetapi data conversion tidak tercatat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hanya Fokus pada Vanity Metrics<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Likes tinggi belum tentu menghasilkan bisnis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tidak Melakukan Testing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Creative dan audience tidak diuji.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tidak Melakukan Follow-Up<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lead masuk tetapi tidak diproses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tidak Menghitung Profitability<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ROAS tinggi belum tentu berarti profit jika biaya lain besar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Campaign Gagal, Apa yang Harus Dievaluasi?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Evaluasi dari funnel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Awareness<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apakah reach cukup?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Creative<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apakah CTR rendah?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Landing Page<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apakah bounce tinggi?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Form<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apakah terlalu panjang?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sales<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apakah follow-up lambat?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Payment<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apakah banyak pengguna gagal transaksi?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dengan pendekatan ini, masalah dapat ditemukan lebih spesifik.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tips Membuat Campaign Lebih Efektif<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Gunakan Insight Nyata<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jangan hanya mengikuti tren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Buat Satu Pesan Utama<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mudah diingat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sesuaikan Channel<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jangan memaksa semua platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Gunakan Data<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Optimasi berdasarkan performa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Lakukan A\/B Testing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uji:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>headline;<\/li>\n\n\n\n<li>creative;<\/li>\n\n\n\n<li>audience;<\/li>\n\n\n\n<li>CTA.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hubungkan Marketing dan Sales<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pastikan lead memiliki follow-up.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Optimalkan Payment Experience<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jika tujuan campaign adalah transaksi, payment flow tidak boleh diabaikan. Dalam jaringan komputer, memahami bahwa <a href=\"https:\/\/ottodigital.id\/artikel\/throughput\/\">throughput adalah<\/a> jumlah data yang berhasil dikirim dalam periode tertentu dapat membantu mengevaluasi performa koneksi secara lebih akurat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pertanyaan Seputar Campaign<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Apa itu campaign?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign adalah rangkaian aktivitas komunikasi atau pemasaran yang dirancang untuk mencapai tujuan tertentu dalam periode tertentu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Apa tujuan campaign?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tujuannya dapat berupa:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>awareness;<\/li>\n\n\n\n<li>leads;<\/li>\n\n\n\n<li>sales;<\/li>\n\n\n\n<li>engagement;<\/li>\n\n\n\n<li>retention.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Apa contoh campaign?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Contohnya:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>product launch;<\/li>\n\n\n\n<li>referral;<\/li>\n\n\n\n<li>social media;<\/li>\n\n\n\n<li>SEO;<\/li>\n\n\n\n<li>email marketing.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Apa perbedaan campaign dan iklan?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign adalah strategi keseluruhan, sedangkan iklan adalah salah satu media untuk menjalankannya.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Apa saja elemen campaign?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Elemen utamanya:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>objective;<\/li>\n\n\n\n<li>audience;<\/li>\n\n\n\n<li>message;<\/li>\n\n\n\n<li>channel;<\/li>\n\n\n\n<li>creative;<\/li>\n\n\n\n<li>budget;<\/li>\n\n\n\n<li>timeline;<\/li>\n\n\n\n<li>KPI.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Bagaimana mengukur keberhasilan campaign?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gunakan KPI sesuai tujuan seperti:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>reach;<\/li>\n\n\n\n<li>CTR;<\/li>\n\n\n\n<li>leads;<\/li>\n\n\n\n<li>CPA;<\/li>\n\n\n\n<li>revenue;<\/li>\n\n\n\n<li>ROAS.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Apakah campaign harus menggunakan paid ads?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tidak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign dapat menggunakan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SEO;<\/li>\n\n\n\n<li>email;<\/li>\n\n\n\n<li>organic social;<\/li>\n\n\n\n<li>event.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Berapa lama campaign ideal?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tidak ada durasi universal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tergantung:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>objective;<\/li>\n\n\n\n<li>budget;<\/li>\n\n\n\n<li>audience;<\/li>\n\n\n\n<li>channel.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Campaign yang Baik Tidak Berhenti di Awareness<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Memahami <strong>campaign sebagai rangkaian aktivitas yang terencana<\/strong> membantu bisnis melihat bahwa pemasaran tidak berhenti saat iklan ditayangkan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign yang baik harus mampu menghubungkan:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Attention \u2192 Interest \u2192 Consideration \u2192 Conversion<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dan untuk campaign yang bertujuan menghasilkan transaksi, ada satu tahap penting setelah conversion intent:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Payment.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jika campaign sudah berhasil mendatangkan calon pelanggan tetapi proses pembayaran:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>rumit;<\/li>\n\n\n\n<li>manual;<\/li>\n\n\n\n<li>atau tidak menyediakan metode yang dibutuhkan,<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">potensi transaksi tetap dapat hilang.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Karena itu, payment experience perlu menjadi bagian dari campaign planning.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Lengkapi Campaign hingga Tahap Pembayaran bersama OttoDigital<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign membantu bisnis mendapatkan perhatian dan mendorong tindakan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Namun, setelah pelanggan siap membeli, proses pembayaran juga perlu dibuat sederhana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Payment Gateway OttoDigital<\/strong> membantu bisnis menyediakan berbagai metode pembayaran dalam satu sistem, seperti:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Virtual Account<\/strong>;<\/li>\n\n\n\n<li><strong>QRIS<\/strong>;<\/li>\n\n\n\n<li><strong>kartu debit dan kredit<\/strong>;<\/li>\n\n\n\n<li><strong>Payment Link<\/strong>;<\/li>\n\n\n\n<li>hingga <strong>E-Invoicing<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Contoh alur campaign dapat dibuat:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ads \u2192 Landing Page \u2192 Product \u2192 Checkout \u2192 Payment<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Untuk campaign yang berjalan melalui:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WhatsApp;<\/li>\n\n\n\n<li>Instagram;<\/li>\n\n\n\n<li>email;<\/li>\n\n\n\n<li>atau kanal digital lain,<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Payment Link dapat membantu mengarahkan pelanggan langsung ke proses pembayaran tanpa harus menggunakan transfer manual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sementara untuk website atau aplikasi, integrasi payment gateway dapat membantu proses transaksi menjadi lebih terstruktur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dengan begitu, campaign tidak hanya menghasilkan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>reach;<\/li>\n\n\n\n<li>click;<\/li>\n\n\n\n<li>dan lead,<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">tetapi juga memiliki jalur yang jelas hingga transaksi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gunakan<\/strong> <a href=\"https:\/\/ottodigital.id\/payment\/?utm_source=website_organik&amp;utm_medium=articles&amp;utm_campaign=seo\"><strong>Payment Gateway<\/strong><\/a> <strong>OttoDigital untuk membantu bisnis menghubungkan campaign dengan proses pembayaran yang lebih praktis, terintegrasi, dan mudah dikelola.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dalam dunia bisnis dan pemasaran, istilah campaign sering digunakan untuk menggambarkan rangkaian aktivitas yang dirancang untuk mencapai tujuan tertentu dalam periode waktu tertentu. Tujuannya bisa berbeda-beda. Ada campaign yang dibuat untuk: Secara sederhana, campaign adalah serangkaian aktivitas komunikasi atau pemasaran yang dirancang secara terencana untuk mencapai tujuan tertentu pada audiens tertentu dalam periode tertentu. Karena [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":19467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[30,31],"class_list":["post-19465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel","tag-ottodigital-id","tag-payment-gateway-id"],"_links":{"self":[{"href":"https:\/\/ottodigital.id\/artikel\/wp-json\/wp\/v2\/posts\/19465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ottodigital.id\/artikel\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ottodigital.id\/artikel\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ottodigital.id\/artikel\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ottodigital.id\/artikel\/wp-json\/wp\/v2\/comments?post=19465"}],"version-history":[{"count":1,"href":"https:\/\/ottodigital.id\/artikel\/wp-json\/wp\/v2\/posts\/19465\/revisions"}],"predecessor-version":[{"id":19468,"href":"https:\/\/ottodigital.id\/artikel\/wp-json\/wp\/v2\/posts\/19465\/revisions\/19468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ottodigital.id\/artikel\/wp-json\/wp\/v2\/media\/19467"}],"wp:attachment":[{"href":"https:\/\/ottodigital.id\/artikel\/wp-json\/wp\/v2\/media?parent=19465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ottodigital.id\/artikel\/wp-json\/wp\/v2\/categories?post=19465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ottodigital.id\/artikel\/wp-json\/wp\/v2\/tags?post=19465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}